60 Gracechurch Street
I developed the new logo and visual identity for 60 Gracechurch Street, a landmark commercial development set to redefine the City of London’s skyline. The logo’s diagonal profile is inspired by the building’s stepped terraces, while the distinctive green spine reflects a key architectural feature with a planted vertical cut that runs along the facade. The identity was designed to embody the development’s forward-thinking vision: a fusion of premium office space, vibrant public realm, and cutting-edge sustainability. The visual system balances innovation and refinement, supporting the project’s ambition to establish a new destination in the heart of the Square Mile.