Axi
Worked closely with the global marketing team at Axi, a leading FX broker and official partner of Manchester City Football Club, to deliver creative solutions aligned with the company’s brand strategy and international brand vision. Provided end-to-end design support for high-volume marketing content, spanning digital, social, display advertising, print, and event materials. Ensuring brand consistency across all global markets. Played a key role in brand management, helping to develop and uphold visual identity guidelines while contributing to strategic brand initiatives aimed at enhancing Axi’s market presence. Collaborated with internal teams, including product, sales, and compliance to ensure all creative outputs met business objectives, regulatory standards, and campaign goals such as lead generation and customer acquisition. Created and developed branded tie-up content in support of Axi’s high-profile sponsorship with Manchester City, aligning visual storytelling with both brands’ identities to maximise exposure and engagement. Delivered targeted, multi-channel campaigns that boosted visibility, reinforced brand credibility, and supported long-term customer growth.