BP Prime
Provided creative leadership in shaping and evolving the brand identity, ensuring consistency, innovation and strategic alignment across all touchpoints. Directed the development and governance of a comprehensive brand system, including visual language, tone of voice, design frameworks and brand guidelines to maintain coherence across digital and physical platforms. Built and led a high performing in-house design team, fostering a collaborative and inspiring creative culture. Oversaw all creative output for marketing campaigns, digital advertising, events, seminars, and corporate communications across the UK and Italy. Acted as a brand guardian, ensuring that every piece of communication reflected the brand’s values and business objectives while maintaining the highest design standards. Collaborated cross-functionally with marketing, product, and leadership teams to embed brand thinking into the broader strategic direction of the organisation.