The CTA
Joined the founding team of a new start-up to lead the creation and implementation of its brand from the ground up. Collaborated closely with the CEO and senior leadership to define a clear brand vision and position within the market, ensuring alignment with the company’s business strategy and growth ambitions. Provided creative leadership across all touchpoints, from digital platforms to printed communications. Establishing a distinctive and cohesive visual identity that reflected the start-up’s values and aspirations. Developed a comprehensive brand system, including logo, typography, colour palette, tone of voice, and brand guidelines, designed to support scalability and consistency across future applications. Led the creation of core brand assets, marketing collateral, and digital content, elevating the start-up’s presence across channels and helping to build credibility in a competitive landscape. Acted as brand guardian, maintaining high design standards and strategic alignment while fostering a collaborative creative culture within the team.