EventAIQ
Pleased to have led the development of the brand identity for EventAIQ, The Sports Consultancy's new impact measurement and intelligence platform for sport, culture and live events. The self-service platform measures, compares and optimises the impact of events, programmes and infrastructure assets — powered by AI, it quantifies economic, social, reputational and environmental impacts to drive investment into sport, culture and community interventions. Working closely with the senior management team, I shaped the creative vision and brand strategy, ensuring the brand aligned with the platform's commercial objectives, tone of voice and strategic positioning. Developing the visual identity across a wide range of touchpoints, including brand assets, marketing comms, launch campaign, platform UX/UI, sales decks, social content and website design and build. The aim was to create a brand presence that felt intelligent, credible and contemporary, while clearly communicating trust, clarity and professionalism.